Deckers Stock Price (DECK) Up Double Digits Pre-Market On Strong Earnings Print

Deckers stock (NYSE: DECK) is trading up 11.72% in the pre-market, following a strong first-quarter fiscal 2026 earnings report. The company's strong performance, fueled by international sales growth in its Hoka and UGG brands, has exceeded analyst expectations, leading to a notable increase in its stock price.

Over the past week, the stock has gained 3.2% leading into this morning's rally.

For the quarter ending June 30, 2025, Deckers reported net sales of $964.5 million, a 16.9% increase compared to the previous year. This figure surpassed analysts' estimates of $901.1 million. Earnings per share (EPS) came in at $0.93, exceeding the consensus estimate of $0.68 by a substantial $0.25. International net sales experienced a significant surge of 49.7%, effectively offsetting a 2.8% decline in domestic sales.

The strong international demand, particularly in Europe and China, has been a key driver of Deckers' recent success. The Hoka and UGG brands have resonated well with international consumers, contributing significantly to the company's overall revenue growth. This international expansion has proven crucial in mitigating the impact of slower domestic sales.

“Our first quarter results demonstrate the strength of our brands and the effectiveness of our global strategy,” stated a company spokesperson. “We are particularly pleased with the performance of Hoka and UGG in international markets, which underscores the global appeal of our product portfolio.”

Despite the positive earnings report, Deckers faces headwinds in the form of a new 20% tariff on imports from Vietnam, a key manufacturing hub for the company. This tariff is projected to increase the cost of goods sold by $185 million for fiscal 2026. In response, Deckers plans to implement strategic product price increases over the remainder of the year to mitigate these additional costs.

Looking ahead to the second quarter, Deckers projects net sales between $1.38 billion and $1.42 billion, with EPS expected around $1.52 at the mid-point, aligning with analysts' estimates.