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SAP (ETR: SAP) Shares Dip on EU Antitrust Probe

Asktraders News Team trader
Updated 25 Sep 2025

Shares of SAP SE (ETR: SAP) are facing downward pressure following the announcement of a formal antitrust investigation by the European Commission. The probe centers on potential anticompetitive practices related to the company's Enterprise Resource Planning (ERP) software, raising concerns among investors about potential financial penalties and operational restrictions.


Price Targets

The stock price reflected this uncertainty, experiencing a notable dip as markets reacted to the news. The European Commission is examining whether SAP has distorted competition in the market for maintenance and support services for its ERP systems, a critical component of many businesses' operations. European Commission Vice President Teresa Ribera voiced apprehension that SAP's actions might be limiting choice and increasing costs for European businesses.

This investigation adds to a growing list of legal and regulatory challenges for SAP. Earlier in the week, SAP had offered concessions to the European Commission in an attempt to avoid a formal probe, highlighting the seriousness of the EU's concerns. These proposed remedies likely included greater flexibility in service contracts and easier vendor switching, indicating a willingness to address the core issues raised by the Commission.

Adding further complexity, SAP is also embroiled in antitrust lawsuits in the United States. Celonis, a German technology company, filed a lawsuit in March alleging that SAP is monopolizing the business software market by restricting third-party vendors' access to customer data stored in SAP applications. This lawsuit seeks monetary damages and a cessation of the alleged anticompetitive behavior. Furthermore, a U.S. appeals court recently revived an antitrust lawsuit by Teradata, accusing SAP of stealing trade secrets and illegally tying sales of its enterprise management software to purchases of a rival product.

These legal battles and regulatory investigations present a multifaceted challenge for SAP, potentially impacting its financial performance and market position. While SAP has stated its intention to cooperate fully with the EU investigation and has taken steps to address concerns, the uncertainty surrounding the outcomes of these cases could weigh on investor sentiment.

Conversely, SAP's proactive engagement with regulators and its ongoing efforts to innovate, as demonstrated by its advocacy for revised EU AI regulations alongside Siemens, could mitigate some of the negative impact. SAP CEO Christian Klein and Siemens CEO Roland Busch have argued that the current AI Act hinders innovation, advocating for reforms to allow better utilization of Europe's data resources.

Analyst Summary: Bull and Bear Cases

Bull Case:

  • SAP has offered concessions to the European Commission, indicating a willingness to cooperate and potentially avoid harsher penalties.
  • The company is proactively engaging with regulators on other fronts, such as advocating for revised EU AI regulations, which could build goodwill and shape a favourable environment.
  • Ongoing innovation efforts and a strong market position in ERP software provide a solid foundation to weather current challenges.

Bear Case:

  • A formal EU antitrust investigation creates significant uncertainty and risk of financial penalties and operational restrictions.
  • The company is facing multiple antitrust lawsuits in the United States, adding to legal costs and potential damages.
  • Negative investor sentiment following the probe announcement has already resulted in a dip in the stock price.
  • Allegations of anticompetitive practices, if proven, could damage the company's long-term reputation and business model.

The EU antitrust probe, the ongoing lawsuits, and SAP's efforts to shape regulatory policy. This creates a complex outlook for the company. Analysts are closely monitoring the developments, assessing the potential impact on SAP's earnings and future growth prospects. The outcome of the EU investigation, in particular, could have significant implications for SAP's business model and its relationship with customers. The market will be looking to see if proactive engagement with regulators and innovation efforts can stabilise the ship.

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