Aviva Shares Eye Fresh High as Insurer’s Rally Shows No Signs of Slowing

Shares in Aviva (LON: AV.) have pushed to the upper end of their 52-week range in recent sessions, trading around 695.8p after touching an intraday peak of 698p on Thursday — just shy of the stock’s 52-week high.

The FTSE 100 insurer has now climbed roughly 21% above its 52-week low of 566.7p, set back in April, as investors reward a run of strong operational updates and progress on strategic targets.

The rally has been underpinned by robust fundamentals. Aviva’s full-year 2025 results, published in March, showed operating profits up 25%, with management saying the group had delivered its medium-term targets a year ahead of schedule.

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That momentum has continued into the second half, with the shares grinding higher through June and July on above-average volume, including a notable spike past 690p in the past fortnight.

With the stock now within touching distance of its 52-week high, the key question for investors is whether Aviva can decisively break through to fresh 12-month territory or whether the current level will act as resistance.

Support around the 645p–650p area — close to both the 50-day and 200-day moving averages — appears to have held firm during recent pullbacks, a technically encouraging sign for the bulls.

Fundamentally, Aviva trades on a trailing PE of around 25.8, with a dividend yield near 5.7% continuing to attract income-focused investors, particularly amid speculation the payout could climb further over the coming years.

The consensus Wall Street target price sits close to current trading levels, suggesting the market has largely priced in recent good news, meaning any breakout above 699p may need fresh catalysts — such as the next trading update — to sustain momentum rather than fade back into the recent range.