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Bellway Shares Rally on Encouraging Customer Demand Levels 

Sam Boughedda trader
Updated 10 Jun 2025

Bellway (LON: BWY) shares rose sharply on Tuesday following the release of an upbeat trading update, which indicated a robust spring selling season and encouraged customer demand. 

The housebuilder's stock responded positively to the news, currently up more than 4% at 2,796p a share. For the year-to-date, Bellway shares have risen more than 12%.

For the period from February 1 to June 1, 2025, Bellway reported a significant increase in customer confidence and reservation rates compared to the first half of the financial year. 

The private reservation rate per outlet per week, excluding bulk sales, is said to have remained consistent with the prior year at 0.61, while the rate including bulk sales rose by 8.1% to 0.67.

The forward order book also saw a healthy increase of 7.7%, now comprising 5,759 homes. 

Bellway is now fully sold for the current financial year and said that if market conditions remain stable, it “remains well-positioned to deliver cumulative volume growth of 20% in the two years to 31 July 2026.”   

Furthermore, the company expects to deliver between 8,600 and 8,700 homes for FY2025, with an anticipated underlying operating margin approaching 11%. The average selling price is expected to be around £315,000.

Jason Honeyman, Group Chief Executive, commented, “Bellway has delivered a solid trading performance, and we are on track to deliver strong growth in volume output and profits in the full financial year.

“I remain confident that… Bellway can capitalise on the positive fundamentals of our industry and deliver volume growth, improved returns and ongoing value creation for shareholders.”

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Sam is a trader and lead stock market writer at AskTraders. After starting his career in the forex market, Sam now focuses on stocks, specifically consumer staples. 
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