Bidstack (LON: BIDS) announced on Thursday that it has established a new partnership with Motionlab Interactive for the mobile game PDC Darts Match.
Bidstack said the new game, which is “the only darts game in the world to be fully endorsed by the Professional Darts Corporation,” expands its stadium vertical and increases the number of sports covered to five different categories (football, tennis, cricket, jiu-jitsu and darts).
In PDC Darts Match, the advertisements will be seen during the walkout sequence before each match and around the dartboard itself during gameplay.
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Antoine Jullemier, Head of Mobile Publishers at Bidstack, said: “We are very excited to be working with PDC Darts Match to strengthen our sports offering which is in high demand for both global and local brands. Our native in-game offering enhances the gaming experience for darts players whilst offering Motionlab an additional monetisation model which supports user retention at scale.”
Bidstack’s shares initially jumped to 2.1p following the news. However, it is now at 1.9p, down just 0.03%.
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