Daimler Truck Price Target Raised as Shares Start Year Strong

Daimler Truck Holding AG (ETR:DTG) has seen its share price climb to €40.35, reflecting an 8.7% gain year-to-date, buoyed by positive analyst sentiment and strategic company initiatives. The recent performance has drawn attention to the company’s prospects in a dynamic market environment.

The Daimler Truck share price demonstrated resilience on the day, adding 0.67%. This movement occurs alongside various analyst evaluations, influencing market sentiment and investment strategies regarding Daimler Truck.

Analyst Ratings Overview

Morgan Stanley

Morgan Stanley increased its price target for Daimler Truck to €47 from €46, maintaining an “Overweight” rating. The firm sees Daimler Truck as a top pick within the global truck sector, highlighting its robust market presence and strategic maneuvers.

Despite anticipating continued demand softness in 2026, particularly in North America, Morgan Stanley expressed confidence in Daimler Truck’s ability to navigate these challenges effectively. The brokerage also pointed to the company’s shareholder-focused approach, noting an anticipated return of approximately 8% to investors.

Deutsche Bank

Deutsche Bank, in October 2025, also adjusted its price target for Daimler Truck, raising it to €44 from €41, while maintaining a “Buy” rating. The revision was based on expectations of a “soft quarter,” attributed primarily to anticipated weaknesses in the North American division. Factors such as a significant order contraction in the second quarter and additional expenses stemming from a fire at the Freightliner plant in Charlotte were projected to impact unit sales and fixed cost absorption. Despite these headwinds, Deutsche Bank’s analysts remained optimistic about the company’s longer-term prospects.

JPMorgan

JPMorgan adopted a more cautious stance, maintaining its “Overweight” rating on Daimler Truck but adjusting the price target downward to €50 from €56 on September 29, 2025. The revision accounted for the potential impact of recent U.S. tariff implementations. JPMorgan incorporated 50% of the estimated gross tariff impact into its 2025/26 forecasts and removed assumptions of a steep market recovery.

The firm cited ongoing U.S. freight weakness and uncertainty surrounding EPA 2027 regulations as reasons for the more conservative outlook. Despite these adjustments, JPMorgan projected that Daimler Truck would generate at least €2-3 billion in underlying free cash flow over the next three years.

Company Strategy and Outlook

Daimler Truck presented updated 2030 targets at its Cleveland capital markets day in July 2025, including a more ambitious profitability goal and detailed plans to improve structural efficiency. The company now aims to achieve an adjusted industrial EBIT margin of over 12% by fiscal 2030, up from the previous target of 10–11%.

This target is underpinned by structural efficiencies, including the “Cost Down Europe” program, which aims to shift production to lower-cost countries and deliver over €1 billion in savings by 2030. Furthermore, Daimler Truck announced a new €2 billion share buyback program and reaffirmed its commitment to a 40–60% dividend payout policy.

The analyst community are broadly positive surrounding Daimler Truck share’s outlook from here. With bullish sentiment building, can the share price follow suit?