Entain Shares (ENT) Make 52 Week High, as Analyst Boosts Price Target

Entain’s share price (LON:ENT) has hit a new 52wk high today at 996.40p in the first hour of trading, following a raised price target from Morgan Stanley analyst Ed Young.

Morgan Stanley’s revised price target, increasing ENT from 1,050p to 1,260p comes alongside an “Overweight” rating on the shares, signalling confidence in Entain’s potential to outperform in the year to come.

Having firmly broken 750p resistance back in June, 900p has also given way, with the share price having added 17% in the past month alone. The recent surge represents a significant breakout after a period of consolidation, and has seen ENT add 42.95% since the start of 2025.

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Analysts currently hold a consensus price target of 1,093p for Entain. Morgan Stanley’s revised target of 1,260p is significantly higher, indicating a more bullish outlook compared to the street.

A key factor driving positive sentiment surrounding Entain is the strong performance of BetMGM, its joint venture with MGM Resorts International. BetMGM reported a solid first quarter in 2025, with net revenue reaching $657 million, a 34% year-over-year increase.

This impressive performance prompted BetMGM to raise its full-year revenue guidance to at least $2.6 billion, exceeding the previous estimate of $2.4-$2.5 billion. The company also anticipates achieving positive EBITDA of at least $100 million for the fiscal year.