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Games Workshop Shares (GAW) Dip As Analyst Raises Target

Asktraders News Team trader
Updated 16 Jan 2026

Games Workshop shares (LON: GAW) are 0.95% lower today at 18,820p, despite a bullish note from Wall Street.

Jefferies today raised it's price target on GAW to 21,850p from 21,000, remaining ‘excited' about the growth opportunities ahead. This implies a potential upside of ~16% from the current price action, not usually cause for a sell-off.

The company, a titan of tabletop miniature wargaming, has carved out a formidable niche with its iconic Warhammer franchise. The company's unique business model, which combines manufacturing, retail, and a deeply engaged community, has translated into impressive financial performance and a loyal investor base.

However, with its stock often trading at a premium valuation, prospective investors must weigh the company's significant strengths against potential market headwinds.

The core of Games Workshop's success lies in its vertically integrated business model. The company designs, manufactures, and sells its own miniatures, books, and accessories, maintaining high-quality control and capturing healthy profit margins. This control extends to its distribution channels, which include hundreds of its own retail stores, third-party retailers, and a robust online presence.

Recent financial reports have continued to highlight the company's resilience and growth. Revenue has been consistently strong, driven by successful new product launches and the expansion of its core gaming systems. Furthermore, Games Workshop has been making significant strides in licensing its rich intellectual property (IP) for video games, animations, and other media, opening up new, high-margin revenue streams that diversify its income beyond the tabletop.

After adding 43% over the past 12 months, expectations surrounding the firm are high, yet today's note suggests that Games Workshop may be well equipped to deliver in the year ahead.

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