Ocado Group’s (LON: OCDO) shares jumped sharply on Friday morning after the online grocery technology firm announced a major new partnership with Asda, one of the UK’s largest supermarket chains.
Ocado surged 13% to 235.6p — touching an intraday high of 238p — up from Thursday’s closing price of 208.2p, as investors cheered the news that Asda will deploy Ocado’s Smart Platform (OSP) across its entire UK ecommerce operation. Volume was already running well above average, with over 2.5 million shares traded by mid-morning.
Under the agreement, Ocado will replace and upgrade Asda’s existing e-commerce infrastructure from 2027, rolling out its end-to-end technology suite — including its front-end webshop, in-store fulfilment software, and last-mile route planning tools — across both stores and dark stores nationwide.
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Asda, which processes more than 700,000 online grocery orders per week across approximately 1,100 stores and reported total sales of over £21bn in 2025, will also use the platform to fulfil orders placed through third-party aggregators including Uber Eats, Deliveroo, and Just Eat.
Ocado CEO Tim Steiner called it a validation of the platform’s global scale, noting OSP already processes over 70 million orders annually across 11 countries. Asda’s Executive Chairman Allan Leighton said the deal would deliver a “consistent and high-quality experience for millions of shoppers.”
Financially, the deal is not expected to materially impact FY26 results, but Ocado reaffirmed it expects to turn cash flow positive in the second half of this year, with full-year cash flow positivity targeted for FY27.
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