PZ Cussons Shares Jump as Strategy Gains Momentum

PZ Cussons (LON:PZC) shares rose on Wednesday after the consumer goods group reported progress against its transformation strategy, alongside confirmation of an agreed $70 million sale of its stake in PZ Wilmar.

For the year ended 31 May 2025, like-for-like revenue grew 8%, driven by stronger brand activity in the U.K. and Indonesia, though reported revenue declined 2.7% due to foreign exchange movements. Revenue came in at £513.8 million, down 2.7% from 2024.

Adjusted operating profit slipped 5.8% to £54.9 million, while adjusted profit before tax fell 8.1% to £41.1 million.

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The company’s shares have risen more than 8% so far on Wednesday, trading around the 72.2p per share mark.

Chief executive Jonathan Myers said: “FY25 has been a year of continued progress against our strategy. We have delivered good momentum across most of our portfolio… At the same time, we have taken action to address our cost base, as we embed our new operating model.”

Regional performance was mixed. The U.K. delivered stronger profit growth through innovation and seasonal sales, while Indonesia posted its fifth straight quarter of revenue growth, aided by digital expansion and babycare relaunches. Australia and New Zealand also recorded share gains across key brands.

The company said the sale of its 50% Wilmar stake would materially reduce debt and improve leverage metrics, with completion expected later this year. PZ Cussons also confirmed its decision to retain St.Tropez, shifting the brand to a new strategic model in partnership with The Emerson Group.

Looking ahead, the group forecasts adjusted operating profit of £48–53 million in FY26, excluding Wilmar, with further cost savings to be reinvested into brand building.