Under Armour Stock Dips – Projects Narrow Q1 EPS Amid Declining Revenue

Under Armour's stock (NYSE: UA) is trading down 1.2% today, in the wake of its latest financial outlook for the first quarter. The company disclosed anticipations of an adjusted earnings per share (EPS) between $0.01 to $0.03, surpassing the consensus of $0.

The Under Armour stock price has come under pressure so far in 2025, with a decline of 20% positioning UA near all time lows.

In its forecast, Under Armour expects its first-quarter revenue to decline by 4%-5%, which falls below the $1.16 billion consensus mark. Despite the projected slip in revenue, the company foresees a rise in adjusted operating income, ranging from $20 million to $30 million for the quarter. In parallel, Under Armour projects a gross margin increase of 40-60 basis points.

Under Armour CEO Kevin Plank underscored the company's strategic initiatives, stating a move to a category-led operating model, which is seen as a key driver for enhanced execution, alignment, and focus. Plank emphasised the organisation's improved agility, equipping it to tackle ongoing volatility with resilience. Looking toward fiscal 2026, amidst challenging macroeconomic conditions, the mood at Under Armour is one of confidence. The company has evidently raised its performance benchmarks following a year of building agility and strategic alignment.

Under Armour, established in 1996 and headquartered in Baltimore, Maryland, is a player within the consumer cyclical sector and specialises in the apparel manufacturing industry. The company is known for developing, marketing, and distributing performance clothing, footwear, and accessories for various demographics and sports categories. With a diverse presence across the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America, Under Armour has established its brand among major sporting goods chains, independent retailers, and through its own retail stores and e-commerce platforms.

With the stock having risen more than 23% from the lows hit last month, there has been a rally along with broader markets, although there remains a huge way to go in order to return the company back to it's previous heights. An improving EPS is a start, but just that.