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Vimeo Stock Price gains premarket after positive monthly metrics

Updated: 13 Oct 2021

The stock price of Vimeo (NASDAQ: VMEO) rallied slightly in Wednesday premarket trading, the video platform’s investors reacted kindly to the monthly metrics released yesterday, spurring stock growth early this morning. 

Youtube’s main competitor; Vimeo has had a difficult time maintaining solid levels of growth recently. Since May this year, the Vimeo stock price has remained in a strong bearish trend – tanking from levels of $56 and upwards to today’s level of $29.75 – incorporating a premarket gain of 11%.

The support comes as a welcome break from a pressured market environment. In August, Vimeo reported its slowest revenue growth in over a year, so it’s refreshing to see some changes this time around. The monthly metrics for September 2021 were announced last night, and whilst the revenue remained unchanged at a gain of 33%, this could be a sign that the pandemic digital slipstream is fading away, and Vimeo’s performance is leveling out. 

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However, there are other, more prominent factors at play here. While some could argue that revenue growth is somewhat stagnant based on last month’s metrics, the company also recorded a 14% rise in subscribers and a 16% rise in average revenue per user – year on year. 

Vimeo’s competitive digital landscape acts as a lingering burden for consistent company growth, yet with data illuminating a monthly rise in subscribers – there is evidently room for Vimeo in the wider picture. Yesterday’s metrics sparked a much-needed glimmer of hope for Vimeo stock, yet it will need a lot more to reverse such a strong trend.

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