Since Boris Johnson detailed the roadmap for the UK’s lockdown easements and promised Brits an “incomparably better” summer, travel companies have reported huge spikes in bookings.
EasyJet, for example, said they saw an amazing 630% increase in package holiday sales on the very same day as the Prime Minister’s announcement. Its chief executive, Johan Lundgren, said:
“We have consistently seen that there is pent-up demand for travel and this surge in bookings shows that this signal from the government that it plans to reopen travel has been what UK consumers have been waiting for.”
This post-lockdown optimism has translated through into the markets too, with share prices for Easyjet taking off with an 8% increase, Tui (the world’s largest travel company) climbing 6% and shareholders of British Airways’ owners, IAG, packed the same 6% rise into their own suitcases after a tumultuous past 12 months.
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