Shares of information, analytics and eCommerce optimisation company Ascential plc (LON: ASCL) are edging higher on Thursday, currently up 1.52% at 360.6p.
The rise has followed the company’s announcement that it has acquired Perpetua Labs Inc, an eCommerce media optimisation business that primarily targets third-party sellers.
Ascential will pay an initial cash consideration of $52 million, plus deferred consideration payable over four years, resulting in an estimated total consideration of between $103 million and $162 million.
Sponsored content
Ready to put what you’ve learned into practice?
Try IG’s platform with £10,000 in virtual funds and practise trading
without putting your own money at risk.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider.
Sponsored content
Learn the markets with IG Academy
Build your knowledge with IG Academy educational content, then use a
demo account to practise what you’ve learned on the IG platform.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider.
Sponsored content
See how trading works before risking real money
IG’s demo gives you access to thousands of markets and £10,000 in
virtual funds, so you can explore the platform and test your ideas first.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider.
Sponsored content
Turn trading theory into practical experience
Learn with IG Academy, explore charts and market tools, and practise
strategies in a simulated trading environment before going live.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider.
Sponsored content
Ready to take your learning further?
IG combines market education, analysis and an established trading platform,
giving you the tools to keep learning as you develop your trading skills.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider.
The total price payable for Perpetua, if all targets are met, is capped at US$250 million.
“This marks new territory for Ascential’s Digital Commerce segment, which the business will join, and which to date has exclusively served first-party vendors,” stated Ascential.
Perpetua is based in Toronto, Canada and provides a self-service SaaS platform that helps independent sellers, agencies and some larger brands, optimise the purchase of search and display advertising on Amazon and other major marketplaces.
In 2020, Perpetua recorded revenue of $3.8 million and an EBITDA loss of $0.2 million.
Source: IG
Duncan Painter, CEO of Ascential, commented: “Perpetua’s expertise serving third party vendors, through data-driven solutions, opens the door for Ascential to this large and fast-growing market segment.
“Combined with the global reach of our existing Digital Commerce businesses, that provide a full service offering to larger, First party, brands, we have the exciting opportunity, with Perpetua, to expand our offerings across further platforms and geographies.”
Should You Invest in Ascential Shares?
One of the most frequently asked questions we receive is, “what stocks are best to buy right now?” It’s a wide-ranging question, but one that we have answered… Our AskTraders stock analysts regularly review the market and compile a list of which companies you should be adding to your portfolio, including short and longer-term positions. Here are the best stocks to buy right now
Sam is a trader and lead stock market writer at AskTraders. After starting his career in the forex market, Sam now focuses on stocks, specifically consumer staples.
