Bidstack Shares Rose 13.33% on New Vanatus Sales Partnership

The Bidstack Group PLC (LON: BIDS) share price rose 13.3% after announcing a new advertising sales partnership with Vanatus. Vanatus is a leading international advertising agency providing digital gaming and entertainment advertising.

Bidstack will give Vanatus exclusive access to its extensive video game advertising inventory across six critical global markets. Under the new relationship, Venatus will become the sole provider of direct sales of Bidstack's in-game inventory across the US, UK, Germany, Canada, Australia, and South Korea. 

Vanatus will leverage its extensive international advertising sales presence of over 40 gaming specialists. The company will have access to Bidstack’s intrinsic in-game network, which adds another layer to the existing Venatus offer, which focuses on providing advertisers with campaigns next to the game, in-game,  and around the game. 

Vanatus was founded in 2010 and is headquartered in London, with offices in New York, Los Angeles, Sydney, and Seoul. The company got a significant investment from private equity firm Livingbridge in 2021 to help it expand globally, which saw it recently make crucial US hires.  

Bidstack has been leading the intrinsic in-game advertising format since 2017 and has an inventory of over 400 high-quality video games across mobile and PC, reaching over 100 million people monthly. 

James Draper, Bidstack’s Founder and CEO, said: “Bidstack and Venatus have a shared history as innovators in the video game advertising space. Now, we've identified an opportunity to create increased value for both businesses, our customers, and partners through a major tie-in that combines Venatus' video gaming specialist sales heft with Bidstack's programmatic technology and network of games, we're delighted to have Venatus alongside us.”

Rob Gay, VEnatus Co-Founder and CEO, said: “Venatus offers brands multiple touchpoints with consumers within, next to and around video games. With the rapid growth of intrinsic in-game advertising, we now partner with experts in the format and add another string to our bow on behalf of our customers. This partnership comes at an opportune moment after the expansion of our US leadership team in June, and with Bidstack's world-class in-game network, we can build richer, more diverse campaigns on behalf of our clients in this incredibly exciting gaming media channel.”

The Bidstack share price. 

The Bidstack share price rallied 13.33% to trade at 0.85p, from Tuesday’s closing price of 0.75p.