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Goldman Sachs Neutral on PayPal; Cautious on Competition

Analyst Team trader
Updated 24 Jun 2024

Goldman Sachs (NYSE: GS) has resumed its coverage of PayPal stock (NASDAQ: PYPL), setting a neutral rating with a price target of $69, which suggests a 15% upside from its current level.

The analysts point to potential for earnings per share (EPS) growth buoyed by PayPal's pursuit of expense discipline and strategic share repurchases. However, they remain circumspect due to increasing competitive pressures that could constrain the company's revenue expansion.

Mizuho has also adjusted its long-term projections for PayPal, updating its earnings and revenue estimates for the year 2025 to $34.6 billion and $14.81 billion, respectively. Meanwhile, Citi has expressed a more bullish stance by raising its price target for PayPal to $81, citing the early success of the company's “PayPal 3.0” strategy, which aims to expand PayPal's services and customer engagement.

On the other hand, UBS has maintained a neutral rating, alluding to challenges posed by players like Apple Pay, which are anticipated to affect PayPal's market position and financial results. This reality underscores the increasingly competitive landscape for payment platforms and services.

PayPal has been proactive in diversifying its offerings, notably with the launch of its PayPal USD stablecoin on the Solana blockchain, a move designed to enhance the platform's functionality for digital commerce. The company's steps into the advertising realm are further exemplified by the appointment of Mark Grether as Senior Vice President and General Manager of PayPal Ads.

These initiatives come amid increased scrutiny from regulatory bodies. The Consumer Financial Protection Bureau, under its Director, has raised concerns about financial institutions, PayPal included, exploiting customer data to enable targeted advertising. Such concerns reflect the broader issues of data privacy and security in the digital economic space.


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The company boasts a market capitalisation of $63.4 billion and has recorded revenue growth of 8.39%. Regarding shareholder returns, PayPal's decision not to disburse dividends suggests a strategy focused on reinvesting in growth and funding share repurchase programs.

PayPal's strategies and performance reflect a technology-driven financial platform in an evolving market fraught with competition and regulatory oversight. While navigating challenges, the company continues to invest in innovation as a cornerstone of growth, adapting its services to safeguard its position in the global digital payments ecosystem.

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The AskTraders Analyst Team features experts in technical and fundamental analysis, as well as traders specializing in stocks, forex, and cryptocurrency.