Helbiz Inc (NASDAQ: HLBZ) stock soared 152.16% after its media division signed a lucrative partnership deal with Amazon to stream all Helbiz Live content on devices and TVs equipped with Amazon Prime Video throughout Italy.
The deal will also see Helbiz stream the entire Serie B soccer championship within Italy, given that Helbiz Media is the sole distributor of Serie B media rights globally.
The three-year partnership will allow Amazon Prime subscribers access to all Helbiz Live content, including the Serie B championship games for the next three seasons, which are 2021/2022, 2022/2023 and 2023/2024.
The partnership broadens Amazon’s Prime offering in Italy, likely to result in more prime subscriptions.
Matteo Mammì, Helbiz Media’s CEO, said: “This partnership with Amazon represents a significant step for Helbiz Live and widens the range of sports-related content offered on Amazon Prime Video Channels,”
“It will allow an alternative way of streaming exclusive Helbiz Live content, such as the Serie B championship. We are pleased to have been selected as a partner of Amazon and look forward to working closely together over the coming seasons.”
This is the second such deal in a week after Helbiz Media signed a similar agreement with FOX networks to stream Serie B championship matches within North America.
The deal gave Helbiz Media access to the North American market and marked the first time Serie B content was available within the region.
Helbiz stock price.
Helbiz stock soared 152.16% during premarket trading to trade at $36.21, rising from Monday’s closing price of $14.36.
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