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MicroStrategy Stock Given Buy Rating As Maxim Initiates Coverage – Likes Bitcoin and AI Strategy

Analyst Team trader
Updated 26 Jun 2024

MicroStrategy stock (NASDAQ: MSTR) was a big gainer yesterday, as the mini sell off on Bitcoin subsided. Up 9% on the day was well received by holders, and an initiation of coverage from Maxim is also bullish.

Maxim Group initiated research coverage on MicroStrategy shares with a Buy rating and a healthy $1,835 price target. This represents more than 20% upside from the last close of 1,495. The bullish stance from Maxim is fuelled by MicroStrategy's aggressive Bitcoin play and its transition into the future with a focus on AI-driven cloud services.

MicroStrategy's association with Bitcoin has been part of its identity for quite some time now. Executive Chairman Michael Saylor's strategy to invest heavily in the cryptocurrency has been a driving force behind the fluctuations of the company's stock value. As of June 20, 2024, MicroStrategy holds an extensive portfolio of 226,331 bitcoins. This bold move has proven to be lucrative as it is estimated that Bitcoin investments amount to about 55% of MicroStrategy's stock value, presenting a paradigm shift in the company’s financial profile.

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Following Maxim Group's initiation of research coverage, MicroStrategy's stock experienced an upsurge by 5%. Investors seem to be responding positively to the firm's prospects in harnessing the potential of its sizable Bitcoin investment and its strategic pivot towards integrating artificial intelligence within its offerings.

MicroStrategy's fiscal year exhibited signs of transformation, especially within its cloud operations. Subscription services revenue exemplified growth with a robust 33.6% year-over-year increase, totaling $81 million in 2023. Even though there were dips in product license and product support revenue, the cloud segment saw an impressive improvement in its gross margin, climbing to 60.9% in 2023 compared to 59.2% the previous year.


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Analysts foresee the potential for the gross margin of the cloud services to ascend to the mid-70% range within the next half-decade, largely bolstered by innovations in AI. Maxim Group’s research reflects a belief in the synergy between MicroStrategy's longstanding customer relationships and its nascent AI solutions, offering the company a unique prerogative to excel in delivering advanced AI services to its clients.

In a manifest show of confidence, Maxim has put forth a 12-month price target of $1,835 on MicroStrategy shares. Reflecting broader market sentiment, out of the analysts currently covering the firm, 13 rate the stock as Buy, 7 hold a Neutral position, and 4 categorise it as Sell.

MicroStrategy's stride towards integrating artificial intelligence into its services coupled with its substantial Bitcoin portfolio has invigorated investor interest and analyst optimism. With Maxim Group's endorsement, MicroStrategy has fortified its position as a company that's leveraging technological frontiers—both in currency and in the digital cloud landscape—to harness growth and innovation.

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The AskTraders Analyst Team features experts in technical and fundamental analysis, as well as traders specializing in stocks, forex, and cryptocurrency.