Semrush (NYSE: SEMR) stock rallied around 5% this morning, after an announcement that the digital marketing company will be acquiring Backlinko – a marketing and SEO training platform. The acquisition is said to be a singular component of a much wider, aggressive expansion strategy to create a comprehensive platform that sets the global standard for digital marketing education.
Backlinko is well known as a prominent name in the digital marketing space; attracting more than 500,000 visits a month. The site offers training, strategies, and solutions for learning the complex ropes of digital marketing; a space that is so critical for online business presence.
The decision from Semrush to target Backlinko falls in line with the company’s vision of inspiring the future generations of digital marketers through the use of state-of-the-art tools, but also high-end in-class training from proven experts in the space.
Andrew Warden, CEO of Semrush, expresses his excitement in welcoming the Backlinko team:
“Brian Dean is considered one of the top digital marketing professionals, and we are thrilled to bring him and his team into the Semrush family. Together with our own Semrush Academy, we now offer one of the most robust digital marketing and SEO training resources on the web”
“Digital Marketing expertise continues to be in strong demand for virtually every business, and we know our customers are constantly seeking high-quality education to upskill. We are a company for marketers, by marketers and we want to help those in our community be the best digital marketers they can be.”
Digital marketing will only continue to grow as online presence becomes more and more critical to business growth, successful advertising, and customer generation. Semrush is shaping up to be a dominant industry leader, and with plans that involve further acquisitions, we can expect to see a lot more from this company in the near future.
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Oliver is a financial writer and analyst specialising in the US stock market, with years of personal experience in understanding micro/macroeconomic structures, market trends and fundamental analysis.