Will Beyond Meat’s Pepsi Partnership Finally Boost Stock Price?

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Ollie Martin
Updated: 20 Jan 2022

Key points:

  • BYND stock has been struggling, will the partnership with Pepsi give the company some breathing room?
  • The partnerhsip's first product, plant-based jerkey, is expected to hit the shelves early this year

Around a year ago now, alternative-meat company Beyond Meat (NASDAQ: BYND) entered a partnership with PepsiCo – named The PLANeT Partnership. The aim of the new partnership was to create a range of plant-based snacks and drinks to facilitate the growing market of meat alternatives. 

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This isn’t the first prevalent Beyond Meat partnership with an industry leader, the company has launched their products on the menus of fast-food giants McDonald’s and KFC – as well as various products throughout US and Canadian supermarkets.

Although Beyond is still a very fresh face in its industry; it’s been making prominent progress over the last few years – instilling its ideology on a changing consumer demographic. However, the market hasn’t been too kind to Beyond, with bouts of volatility giving way to heavy selling. Beyond stock currently sits just 0.8% above its IPO price back in 2019. 

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The partnership with Pepsi has the potential to give Beyond the boost it needs to welcome buyers back. The company will be able to utilize Pepsi’s market-leading production and marketing expertise for the partnership’s new products; increasing financial stability and commercial exposure simultaneously. 

Investors shouldn’t just be focused on Beyond. The partnership allows Pepsi to grow its investment in plant-based categories; giving the market giant a route into an otherwise competitive sector whilst helping the company work towards achieving its sustainability and health goals. 

Yesterday marked the day of the partnerships’ first product; a plant-based jerky, expected to launch early this year. Beyond Meat could really benefit from the long-standing expertise of Pepsi, and while this product is expected to struggle with existing competition, the future of meat alternatives is vast. With Pepsi by their side, could this be a turning point for Beyond?

 

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