Key points:
- The Bidstack share price surged 12.6% after hiring a new CRO.
- Jude O’Connor, the new CRO, will spearhead the company’s expansion.
- Bidstakc shares look attractive at current prices. Are they a buy?
The Bidstack Group PLC (LON: BIDS) share price surged 12.6% after hiring Jude O’Connor as its Chief Revenue Officer (CRO) to spearhead its global growth efforts in the United States and other regions.
Jude has over two decades of experience in the technology industry and spent the last seven years of his career at AdColony, one of the leading mobile gaming monetisation platforms globally.
Also read: Best Video Game Stocks To Buy Now.
During his time at AdColony, Jude transformed the business into a mobile gaming powerhouse that won the AdWeek’s Mobile Ad Network of the Year award twice before conducting a successful exit worth $400 million in 2021.
Bidstack noted that Jubde’s hiring was part of its commitment to recruiting professionals with significant digital advertising experience and a deep understanding of the US domestic market, which it has identified as a crucial market.
As a leading video game monetisation and in-game advertising platform, Bidstack is looking to deepen its presence in the United States and globally. Jude will help the firm expand its sales, publishing, and marketing strategy.
Jude will be responsible for rapidly expanding Bidstack’s local teams. He will also lead its go-to-market strategy, which revolves around educating potential clients on the company’s revolutionary and pioneering in-game advertising technology.
James Draper, Bidstack’s Founder and CEO, said: “I’m really excited to welcome Jude to Bidstack. Jude has an enviable track record of establishing and scaling businesses in the gaming and AdTech space, and I look forward to working with him to help execute our commercial vision in the US. Attracting talent of his calibre demonstrates the progress that Bidstack has made and our perceived standing in our industry.”
Jude O’Connor, Bidstack’s Chief Revenue Officer, said: “I believe we’re approaching an inflection point where brands are ready to be part of the immersive, multi-touchpoint experiences that gaming offers at scale… I’m always attracted by the potential to build a business, and I think Bidstack is primed to power the next phase and evolution of video game advertising across all platforms.”
Bidstack shares look attractive since the company has a market capitalisation of £34.5 million, and its shares are trading above a crucial support level.
*This is not investment advice.
Bidstack share price.
The Bidstack share price surged 12.6% to trade at 4.11p, rising from Friday’s closing price of 3.65p.