American gaming and hospitality company Boyd Gaming (NYSE: BYD) and Aristocrat Technologies has announced the launch of BoydPay, it's new digital wallet product.
The digital wallet will give customers the ability to create a cashless digital wallet linked to third party funding sources driven by Sightline Payments.
Boyd said the wallet is currently live at the Blue Chip Casino Resort Spa in Michigan City, Indiana, Belterra Park in Cincinnati, Ohio, and in-field trial at Aliante Casino + Hotel + Spa in North Las Vegas, Nevada.
During the initial phases, the BoydPay digital wallet will be linked to a players B Connected card (Boyd Gaming's player loyalty program) and used to play or cash out on slots titles, in partnership with Aristocrat. Pending regulatory approvals the company anticipates deploying the product at all of its casino properties nationwide by the summer.
The company hopes to utilise Aristocrat’s technology to link the BoydPay wallet to its B Connected mobile app, creating a contactless experience that will allow customers to use their smartphone to play and cash out on casino games and pay for other amenities.
“Through our innovative partnership with Aristocrat, we will create a unique and seamless payment experience for Boyd Gaming customers, allowing them to use their smartphones to play casino games, cash out, and pay for restaurant meals, show tickets or hotel rooms,” said Blake Rampmaier, Senior Vice President and Chief Information Officer for Boyd Gaming
“By going cashless, our customers will be able to avoid the wait times and inconveniences associated with using cash and focus on enjoying their visit to our properties,” Rampmaier added.