new-recommended-broker-banner new-recommended-broker-banner

Here’s Why JD Sports Trades Higher Today

Updated: 22 Sep 2020

Shares of JD Sports Fashion (LON: JD.) opened 9% higher this morning before paring back around half of these gains on a better-than-expected set of financial results.


The sportswear retailer posted revenue of £2.5 billion for the six months ending 1 August. This is 6.5% lower compared to the last year. The lower revenue led to pre-tax profit plunging by £96.7 million to £61.9 million during the same period.

As a result, JD Sports said today it won’t pay a dividend after a big tumble in profit. The retailer joined other major companies in issuing a warning about the uncertainty and low visibility.

JD Sports didn’t pay rent for some of its stores globally.

“We firmly believe that it cannot be equitable to pay full contractual rents when there is no realistic prospect of any income from a store,” JD Sports said.

Still, investors seem to be impressed with results as the company managed to recover over 90% of revenue from the last year, despite the pandemic.

JD Sports share price trades higher on positive half-year results September 2020

JD Sports share price initially gained nearly 10%, before paring back a portion of gains to trade around 760p, or 5% up on the day.

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage . 75 % of retail investor accounts lose money when trading CFDs with this provider . You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money .