Investomania: Google Data Study Reveals Lockdown Trading Trends
The global pandemic has caused many of us to rethink the way we make money – whether that’s through financial necessity, a hobby or simply having extra time through lockdown.
In this study, the financial analysts at AskTraders collaborated with the search engine experts at Impression to review the most popular investments of the lockdown period, according to Google’s own data.
Here’s what we found:
How to trade
New traders have been seeking assistance to help them get started; Google data shows growing interest in certain areas of trading, as shown here:
| Search term | Year on Year Growth |
| How to invest in oil with little money | 1,000% |
| How to buy oil stocks | 1,000% |
| How to find stocks to day trade | 800% |
| How to invest in Spacex | 700% |
| How to start investing in stock market | 600% |
What to trade
With new traders getting started during lockdown, many are seeking advice on what to trade; according to Google’s own data, new traders are looking for:
| Search term | Year on Year Growth |
| Companies to invest in now | 325% |
| Top 5G companies to invest in | 320% |
| Best 5G stocks to invest in | 210% |
| Oil companies to invest in now | 210% |
| Best shares to invest in now | 170% |
Stocks and shares
Investment in stocks and shares is amongst the most common ways to make money through trading. Over lockdown, the following search queries have indicated significant growth in interest in businesses including Peloton, the cycling brand that saw high interest as consumer interest in fitness grew:
| Search term | Year on Year Growth |
| Peloton stock | 26,900% |
| Carnival stock price | 26,900% |
| Moderna stock | 25,757% |
| American Airlines stock | 23,723% |
| Ideanomics stock | 16,354% |
How to get started in financial trading
Getting started in financial trading can be straightforward and, like most things, is best done with the appropriate information to guide decision making.
AskTraders provides advice for new traders; check out our knowledge base for more information.
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage . 75 % of retail investor accounts lose money when trading CFDs with this provider . You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money .