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Investomania: Google Data Study Reveals Lockdown Trading Trends

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Updated: 10 August 2020

The global pandemic has caused many of us to rethink the way we make money – whether that’s through financial necessity, a hobby or simply having extra time through lockdown.

In this study, the financial analysts at AskTraders collaborated with the search engine experts at Impression to review the most popular investments of the lockdown period, according to Google’s own data.

Trading Trends Study

Here’s what we found:

How to trade

New traders have been seeking assistance to help them get started; Google data shows growing interest in certain areas of trading, as shown here:

Search term Year on Year Growth
How to invest in oil with little money 1,000%
How to buy oil stocks 1,000%
How to find stocks to day trade 800%
How to invest in Spacex 700%
How to start investing in stock market 600%

What to trade

With new traders getting started during lockdown, many are seeking advice on what to trade; according to Google’s own data, new traders are looking for:

Search term Year on Year Growth
Companies to invest in now 325%
Top 5G companies to invest in 320%
Best 5G stocks to invest in 210%
Oil companies to invest in now 210%
Best shares to invest in now 170%

Stocks and shares

Investment in stocks and shares is amongst the most common ways to make money through trading. Over lockdown, the following search queries have indicated significant growth in interest in businesses including Peloton, the cycling brand that saw high interest as consumer interest in fitness grew:

Search term Year on Year Growth
Peloton stock 26,900%
Carnival stock price 26,900%
Moderna stock 25,757%
American Airlines stock 23,723%
Ideanomics stock 16,354%

How to get started in financial trading

Getting started in financial trading can be straightforward and, like most things, is best done with the appropriate information to guide decision making.

AskTraders provides advice for new traders; check out our knowledge base for more information.