The Cellular Goods PLC (LON: CBX) share price rose 16% after announcing that its Look Better and Get Better product ranges were live on Sephora. The company’s ‘Look Better' (skincare) range and some select products from its ‘Gift Better' (gifting) line are now listed on Sephora.co.uk
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The listing makes Cellular Goods the first cannabigerol (CBG)-based skincare brand to list products on Sephora.co.uk. The company has listed ten products on the multinational beauty and cosmetics website, with millions of customers worldwide.
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The products listed on Sephora range from £32 to £99 each. Investors are eagerly waiting for the initial sales figures from Sephora will be good and that the company will start making sales immediately. However, the goods might take some time to find traction among Sephora shoppers.
Cellular Goods might have to put the products on offer or market them as being under sale prices to get the initial flood of buyers before its CBG-based products become well-known on the platform.
It remains to be seen how the new products shall perform upon their listing on Sephora, and investors will be keenly looking forward to the initial sales figures from the global website to see whether the listing of the products will translate into better sales for the company.
Darcy Taylor, chairman and interim CEO, commented: “We're thrilled that our Look Better and Gift Better ranges are on sale at Sephora, and are excited to be working alongside them to bring our next-generation skincare products to a wider audience.”
The jury is still out regarding Sephora shoppers' reception of Cellular Goods products, but we will know how the products shall perform in due time.
Cellular Goods (CBX) share price.
The Cellular Goods (CBX) share price rose 16% to trade at 1.45p, from Tuesday’s closing price of 1.25p.
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