Shares of Bidstack Group PLC (LON: BIDS) today surged 15.8% after the company announced a new advertising partnership with Inlogic Games, a Slovakian mobile games studio whose games have been distributed in over 150 countries globally.
The deal will see Bidstack deliver unintrusive, native and brand-safe ads within Soccer Cup 2020 to allow Inlogic to monetise the natural advertising spaces within the game.
The ads will be designed to enhance the realism of the game whilst opening the door for strategic partnerships with world-leading brands and advertisers secured by Bidstack.
Critics and fans alike have praised Soccer Cup 2020 for its entertaining gameplay, realistic game mechanics and graphical quality.
Today’s partnership follows the recent partnership between Bidstack and Nautilus Mobile, which created Real Cricket™ for their Real Cricket 20 game as stadium environment games gain popularity among advertisers.
Advertisers now prefer such games because they require high levels of attention from the players creating a suitable environment for advertisers to reach an engaged audience.
Bidstack share price
Bidstack shares today surged 15.8% to trade at 6.60p having ended Friday’s session trading at 5.70p.