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LVMH Share Price Hits 9-Month Highs on Surging Louis Vuitton Sales

Nigel Firth
Nigel Frith trader
Updated 22 Mar 2021

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LVMH Louis Vuitton bag

Shares of LVMH (MIL: LVMH) soared more than 7% on Friday after the luxury fashion retailer reported that the overall comparable sales topped analysts’ average forecast for the third quarter.

Sales fell 7% but topped the market’s forecast for a 12% fall. Revenue was reported just under €12 billion ($14 billion). Still, revenue for the first nine months of this year as is still 21% down.

“The update confirms our impression of a strong summer for luxury goods. China turned positive in the third quarter at Vuitton,” Bernstein analyst Luca Solca said in a note.

The world’s largest fashion luxury group, which owns brands such as Louis Vuitton, Christian Dior, Celine and Fendi, was supported by a 12% jump in sales recorded in its fashion and handbag division.

However, the positive performance of this division was offset by setbacks in the retailing division (sales down 29%), perfume and cosmetics (down 16%), and watches and jewellery (down 14%).

LVMH share price gains on strong 3Q sales October 2020

LVMH share price gained over 7% to print €432.00, the highest the stock traded since January this year.


Nigel Firth
Nigel has been in the regulated financial services industry for nearly a decade, has previously owned a financial brokerage and has written many times for sites relating to personal finance and trading.