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Nike’s Stock Price Down (NKE) – Is This Level A Buy or a Miss?

Analyst Team trader
Updated 8 Jul 2024

Nike stock (NYSE:NKE) has dipped a further 2.5% through the early part of trading today, bringing 1 month losses to more than 23%. NKE is currently on the radar owing to it's price trading at compelling valuations not seen in over ten years. With a market cap hovering around $110 billion and generating revenue exceeding $51 billion in its fiscal 2024, Nike is undeniably a giant in its industry. However, as with any investment, the underlying numbers require scrutiny to determine the viability of the investing opportunity.

The current valuation metrics present a mixed picture for Nike. Its price-to-sales (P/S) ratio stands slightly over 2, presenting the cheapest the stock has been by this metric in over a decade. A similar historical low is visible in the company’s price-to-earnings (P/E) ratio, which is currently at 20. These low valuation figures suggest a potential buying opportunity for investors looking for established brands at bargain prices.

Looking deeper into the financial health of the company, Nike’s revenue growth in fiscal 2024 was underwhelming, clocking in at less than 1%, and management expects a modest dip in revenues going into fiscal 2025. While the company’s profit margins remain robust, the absence of significant improvement looms overhead, as being a mature business, substantial margin enhancement is not highly probable.

In terms of returning value to shareholders, Nike appears to have a commendable track record. Over the past five years, share repurchases have augmented earnings per share (EPS) by nearly 40%, and dividends have surged by almost 70%. These actions reflect the company's dedication to shareholder returns and the strength of its operations that enable such financial flexibility.


However, Nike's future growth may be constrained. As a well-established business with extensive market penetration, Nike may not present the high-growth allure that excites certain investors. Most of the investment upside could arise from continued share repurchases and dividends, possibly making Nike a steady, if unexciting, investment prospect.

Another dimension to consider is how Nike's current P/E valuation compares to the broader market. Despite its lowest valuation in a decade, when measured against the average P/E ratio of S&P 500 stocks, Nike is not significantly more affordable. This context places Nike’s attractiveness into a more modest perspective.

While Nike’s stock may not represent a poor investment by any means, its returns, irrefutably influenced by limited growth prospects, may align closely with market averages. For investors who value stability and consistent returns over the potential for explosive growth, Nike’s decade-low stock valuation could be an opportunity worth considering.

However, for growth-oriented investors, the company's current prospects might not be as compelling. As always, thorough due diligence and attuned portfolio strategy alignment are paramount when evaluating such investment decisions.

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The AskTraders Analyst Team features experts in technical and fundamental analysis, as well as traders specializing in stocks, forex, and cryptocurrency.