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STAR Signs of the Rich List: Have You Slipped Into The Most Successful Sign?

Nigel Firth
Nigel Frith trader
Updated 2 Oct 2020

Astrology followers across the world are in disarray as NASA has announced the addition of the 13th star sign, Ophiuchus!

Most of us have now moved into a new star sign. But other than reading a new horoscope, what does this mean on a practical level?


In this study, we’ve looked at all 1,000 entrants in the 2020 Rich List (updated May 2020) to identify their star sign before and after the additional star sign was added, revealing the most successful star signs of the new astrological calendar.

Most successful star signs of the new astrological calendar

The most common star sign in the 2020 Rich List is Taurus – born from May 13th to June 21st, in the updated calendar.

Most successful star signs of the new astrological calendar

According to the study, the most common star sign amongst the Rich List 2020 is Taurus – a sign known for stubbornness but also for being something of a dark horse, sharing in the beauty, hedonism, artistry and love of luxury of their ruling planet, Venus.

Notable Taurians in the list include:

  • Sir Paul McCartney, worth £800 million from a career in music
  • Slavica Ecclestone, worth £730 million after a divorce from Formula One’s Bernie Ecclestone
  • Simon Fuller, worth £445 million from founding the ‘Idol’ series (including Pop Idol, that was later usurped by X Factor)
  • Peter Kelly, worth £728 million having founded Softcat PLC IT firm
  • Damien Hurst, worth £315 million from his work as an artist
  • Charles Saatchi, worth £131 million from a career in advertising

This is a change from the previous astrological calendar, which has existed since the Babylonians first invented the 12 signs more than 2,500 years ago. According to the original 12 sign calendar, the most common star sign of the Rich List was Gemini.

Here’s how the prevalence of star signs has changed from the 12 sign Zodiac of 2019 and before, to the 13 sign Zodiac of 2020:

Start signs of the rich list

The following table shows the percentage of analysed members of the Rich List who fall into each star sign:

Star Sign 2020 2019
Taurus 15.55% 11.13%
Virgo 12.39% 8.40%
Pisces 9.66% 6.09%
Leo 9.03% 7.77%
Capricorn 8.82% 7.14%
Aries 8.40% 7.56%
Sagittarius 8.40% 7.98%
Cancer 6.30% 6.72%
Gemini 5.67% 12.39%
Ophiuchus 5.46% N/A%
Libra 4.83% 7.77%
Aquarius 4.20% 9.45%
Scorpio 1.26% 7.56%


This study was conducted by the financial analysis team at AskTraders by taking the full 2020 Rich List. We then used Google’s own entity graph API to pull the birth dates of every member of the list; where a person is not known by Google or does not have a birth date listed, the individual is not included in the analysis.

Where list members appear in groups of more than one, we analysed every single individual – which means our analysis includes a total of 476 entrants to the 2020 list.

What do star signs really mean?

Star signs have been around for over 2,500 years. The signs are determined by the sun's position in relation to a constellation on your day of birth, and astrologers believe that star signs have an influence over our innate personality traits and preferences.

But the night sky has changed since the days of the Babylonians, hence NASA’s decision to revise the astrological calendar to incorporate the previously missing star sign, Ophiuchus.

A NASA spokesman explained:

“The line from Earth through the sun points to Virgo for 45 days, but it points to Scorpius for only seven days.

“To make a tidy match with their 12-month calendar, the Babylonians ignored the fact the sun actually moves through 13 constellations, not 12. Then they assigned each of those constellations equal amounts of time.

“Besides the 12 familiar constellations of the zodiac, the sun is also aligned with Ophiuchus for about 18 days each year.”

The revision to the calendar means that a new 13th sign has been added between Scorpio and Sagittarius, so every other sign’s dates have moved to make way for it. Have you moved into a successful star sign?

The new star sign dates

The new star sign dates are:

  • Capricorn: Jan 20 – Feb 16
  • Aquarius: Feb 16 – March 11
  • Pisces: March 11 – April 18
  • Aries: April 18 – May 13
  • Taurus: May 13 – June 21
  • Gemini: June 21 – July 20
  • Cancer: July 20 – Aug 10
  • Leo: Aug 10 – Sept 16
  • Virgo: Sept 16 – Oct 30
  • Libra: Oct 30 – Nov 23
  • Scorpio: Nov 23 – Nov 29
  • Ophiuchus: Nov 29 – Dec 17
  • Sagittarius: Dec 17 – Jan 20
Nigel Firth
Nigel has been in the regulated financial services industry for nearly a decade, has previously owned a financial brokerage and has written many times for sites relating to personal finance and trading.