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Deacons (East Africa) Plc (NSE: DCON)

Nigel Firth
Nigel Frith trader
Updated 28 May 2024

What is Deacons (East Africa) Plc

Deacons (East Africa) Plc was previously known as Deacons Kenya Limited and is a company selling an assorted range of clothing, footwear and accessories for men, ladies, children and babies by means of retail outlets.

Deacons (East Africa) Plc’s history started in 1958 when it was first established. It was incorporated as a private limited liability company under the Companies Act on 20 March 1973 in Kenya and afterward, on 26 October, converted to a public company.

Deacons (East Africa) PLC is Kenya-based and the company’s segments include Product sales, such as apparel, home and sports, and Geographic, such as Kenya, Uganda, Rwanda and Tanzania.

It offers lifestyle solutions to its customers through several brands, with a diversified portfolio in more sectors of the consumer value chain like retail establishments, including franchise and department stores that sell ladies, men’s and children’s clothing, footwear, accessories, toiletries, gifts, home-furnishings, cosmetics and sporting goods.

Before then, the company operated as a franchisee of Marks & Spencer. Deacons (East Africa) Plc’s main business is operating retail establishments that include franchise and department stores that sells ladies, men’s and children’s clothing, footwear, accessories, toiletries, gifts, home-furnishings, cosmetics and sporting goods in East Africa.

Today, Deacons (East Africa) Plc markets well-known fashion brands like 4u2, Angelo, Mr Price, Truworths, Babyshop and Bossini and its sports and fitness brands include Adidas, Reebok and LifeFitness. Its household and kitchen ware products are marketed under Mr Price Home. Deacons (East Africa) Plc also sells a range of gym and sports apparel and household products, including kitchen ware and dining and crockery ware.

Deacons (East Africa) Plc’s equity stocks are for sale online on the Nairobi Securities Exchange (NSE) under the stock symbol DCON. Deacons (East Africa) Plc serves clients in areas including Kenya, Uganda, Rwanda and Tanzania.

Deacons (East Africa) Plc has its headquarters in Nairobi, Kenya and its portfolio of products forms part of the Retail (Apparel) Industry in the Consumer Services Sector.

The current Non-Executive Chairman of Deacons (East Africa) Plc is Samson Meshack Oduor and Muchiri Wahome is the Chief Executive Officer and Executive Director.

Currently, since close of trading on Tuesday, 15 October 2019, shares of Deacons East Africa Plc (DCON) are suspended from trading on the Nairobi Securities Exchange.

The battle for survival of Deacons East Africa Plc’s may have come to an end as administrators planned to liquidate the clothing retailer after severe losses in 2020.

Deacons (East Africa) Plc

Deacons (East Africa) Plc Stock Performance

The current price for Deacons (East Africa) Plc stocks is 0.45 KES. The company had a total market capitalization of 55,601,203 KES by 15 November 2018, with its Listing Status noted as currently suspended. The number of shares issued was 123,558,228.

In an analysis of financial data, Deacons (East Africa) Plc showed that profits as well as Revenue declined from 2015 from 2 383.30 million KES to 2 005.77 million KES in 2019.           DCON closed on its last trading day, which was Thursday, 15 November 2018) at 0.45 KES per share on the Nairobi Securities Exchange (NSE). The total value was KES 50,670.00 and volume was 112,600.

Until further news about the company’s future and without an increase of earnings per share and consistent profits, investors who want to buy or sell DEACONS (EAST AFRICA) PLC stocks should be aware of a lack of dividends and earnings.

According to an analysis on the live chart of DEACONS (EAST AFRICA) PLC, analysts forecast a possible improved performance for the sector with market share growing as trading volumes increase.

Highlights of Deacons (East Africa) Plc in 2021

Deacons (East Africa) Plc did not trade any shares during 2021 and has not gained in value on its price valuation in a year-to-date performance.

Deacons (East Africa) Plc experienced a 52 week high of 3.75 KES during its last trading year, and a 52 week low of 0.45 KES, leaving the company with a 52 week decline of -87.84% and an 87.14% decrease for the year to date.

How to buy Deacons (East Africa) Plc stocks – Step by Step

  • Select a forex broker that offers access to the Nairobi Securities Exchange (NSE).
  • Review the broker's trading conditions, fees, deposit and withdrawal methods, trading platform, customer support, regulation, and other components to ensure that they are aligned with your trading
  • Open a live trading account with the broker by completing the online application form and providing the necessary documentation to verify the trading
  • Find the symbol of the share that you want to buy, in this case, “DCON”.
  • You can start by making your first share purchase through the broker.
  • You can now continue to buy more shares to build and diversify your portfolio.


The Nairobi Securities Exchange is the Stock Exchange in Kenya that was established in 1954 in Nairobi. At the time it was a voluntary association of stockbrokers in the European community and was registered under the Societies Act in British Kenya.

Nigel Firth
Nigel has been in the regulated financial services industry for nearly a decade, has previously owned a financial brokerage and has written many times for sites relating to personal finance and trading.