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Apple Stock (NASDAQ: AAPL) Up 18% In Under 2 Months – What Is The Latest?

Analyst Team trader
Updated 10 Jun 2024

Apple's stock price (NASDAQ: AAPL) has taken holders on a bit of a rollercoaster through 2024 so far. The latest rally since the dip leading in to April 19th has seen the stock add 18% in under 2 months.

Having fallen 15% in the three months leading into this new phase, you could be forgiven for thinking that the chart resembles more of a small cap stock than a $3TN juggernaut like AAPL. The script has been flipped, but what is the latest coming out of Apple?

Amidst a challenging phase with stagnating revenue growth, Apple Inc. has unveiled its new Vision Pro mixed reality headset, marking a significant stride into an emerging technology space. The tech giant, currently ranked third in market capitalisation behind Microsoft and Nvidia, is positioning itself to tap into an expansive market opportunity estimated at $186 billion in the field of artificial intelligence (AI).

Nvidia has already demonstrated the lucrative potential of AI, with its data center revenue skyrocketing by 427% year-over-year in the first quarter of 2024, largely due to AI advancements in cloud computing. However, Apple is looking beyond the cloud to the edge. Edge AI involves executing AI algorithms on devices close to the data source, offering benefits like decreased latency, reduced bandwidth demands, and heightened privacy. This sector is projected to surge to $143.6 billion to $186 billion by 2032, with Apple being touted as a frontrunner.

With over 2.2 billion of its devices actively in use across the globe, Apple has a robust platform for the integration of edge AI. The company's formidable ecosystem, leading-edge chip technology, and solid financial footing afford it a considerable edge in furthering edge AI through research and development, as well as strategic acquisitions.


Market watchers are anticipating potential AI-related announcements from Apple's Worldwide Developers Conference (WWDC), which could set the stage for the launch of edge AI functionalities in the coming years. This move could substantially impact Apple's revenue streams, aligning with the growing inclination towards machine learning and AI on personal devices.

Despite the promise held by the edge AI market, investors are reminded that the prospects of Apple's revenue growth in this realm are not a guarantee of a straightforward investment thesis. As with any burgeoning technology, challenges and uncertainties abound. Apple's course in the edge AI market will be as much about innovation and strategic positioning as it is about the tech behemoth’s ability to adapt to an ever-evolving digital landscape.

Apple may be perceived by some as having reached its pinnacle, the leap into the realm of artificial intelligence, particularly edge AI, reveals an untapped market of significant proportion. Given Apple's history of innovation and the sheer scale of its device ecosystem, its ventures into AI could herald a new era of growth and reinvention, with the edge AI market presenting both an opportunity and a frontier for the company's continuous evolution.

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The AskTraders Analyst Team features experts in technical and fundamental analysis, as well as traders specializing in stocks, forex, and cryptocurrency.