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How to Buy Apple Shares

Simon Mugo trader
Updated 29 Apr 2024

Propelled by the seemingly endless demand for its products, Apple’s share price has followed in suit. Not long after becoming the world’s first trillion-dollar company (yes, a ‘t’), the world’s largest company reached astronomic new heights after hitting a market cap in excess of $2tn.


how to buy apple shares

Not even the pandemic managed to halt Apple's history-making ascent, with its share price surging during the period (like many other tech stocks). Even so, if you’re looking to invest in the iPhone maker, it’s not too late to buy Apple shares. In this guide, we’ll show you how to buy Apple shares, where to buy them and more.

Apple Overview

Apple Inc. is one of the world’s strongest brands. Not only that, but it’s top of the pile in the world’s growth industry — consumer technology. Its position as an industry-leading manufacturer of smartphones, laptops, mobile devices, watches and computers has generated profits on such a scale that it is sitting on a significant cash pile.

Apple is often credited with inventing the smartphone. The project developing their innovative product even had a code name ‘Purple’ to allow for a show-stopping release. The reality is that products such as Palm devices preceded the Apple version.

However, this demonstrates a core strength of the firm, one that finds favour with investors. The loyalty to the brand is so strong that the firm can effectively re-write history and turn weakness into strength. It’s more than willing to adopt new ideas of its rivals, rebrand them, and turn them into their own profit-making ventures.

One challenge facing Apple is the growing trend for ‘greener’ consumption. The firm’s success is based largely on sales of its iPhone handsets and the premise that everybody needs or wants a smartphone. Consumer tastes are changing, and once the world’s population has their initial handset, it takes careful marketing to encourage them to upgrade. The frequency with which even loyal fans are willing to switch to a new model looks likely to be influenced by customers questioning if they need to replace their old one as often as they are.

Apple Shares: The Basics

Here are some key statistics and information about Apple shares:

NameApple Inc.
Dividend Yield0.54%

Apple’s primary listing is on the Nasdaq, where it first listed in 1980 at $22 per share. Its primary listing is still the Nasdaq exchange, where it trades under the ISIN code US0378331005 and ticker AAPL.

To satisfy demand from international investors, Apple shares can be purchased by most via various different brokerages globally. However, it is also listed on other exchanges, as seen below.

Source: Reuters

The huge Apple cash pile is almost a distraction for the firm and draws a lot of attention from investors and tax authorities. Unlike some other tech stocks, AAPL does pay dividends. Famously, legendary investor Warren Buffett receives a significant payout via Apple dividends.

The company has also processed five stock splits, including a 4-for-1 stock split on 28th August 2020, one at 7-for-1 on 9th June 2014, and a split of 2-for-1 on 28th February 2005, 21st June 2000, and 16th June 1987. The firm has also conducted share buy-backs at various points.

How To Buy Shares in Apple

1. Research Apple Shares

As the saying goes, failure to prepare is preparing to fail. Despite Apple's incredible success, the phrase ‘sure thing' in trading and investing is something of a misnomer. While Apple may well be considered a safe ‘blue-chip stock' by many investors, it pays to do your due diligence and arrive at your own conclusions.

We can see from the analysts view below that the majority feel that the stock price has a way to go up from here, but the ‘view from the street' cannot be taken in isolation. Understanding what the professionals think about a company is one place to begin, but there are others that may help you more.

A good place to start is learning how to value stocks in order to make informed investing decisions – something that will stand you in good stead in the future. You can see some of the important data metrics below that might give you some idea where to start.

2. Find a Broker

Finding a broker is like finding the right pair of gloves; it should be a perfect fit for you. While you can buy Apple stock with most brokers on the market today, not all brokers are created equal.

3. Open & Fund an Account

Once you've compared the best brokers and selected the one that is right for you, it's time to open an account and start trading. This begins with making a deposit, and, in line with ESMA ‘Know Your Client' (KYC) regulations, you'll need to fill out a brief form to confirm your identity. When it comes to depositing methods, some brokers offer more than others. You should opt for a broker that offers a variety of payment methods including bank transfers and e-wallets such as PayPal, Neteller and Skrill.

4. Buy Apple Shares

Once you've deposited your funds, you’re ready to buy shares in Apple. Navigate to the stocks/shares section of your broker's platform and search for ‘Apple' or ‘AAPL'. You'll then need to fill in the number of Apple shares you want to buy in the order form. One thing to bear in mind – it's always a good idea to set order types in order to protect yourself against potential losses, for example, if the price of Apple stock were to decline suddenly.

Related:How to Research and Pick Stocks

Fees When Buying Apple Stock

Dramatic price moves can make or break a trading position, but even so, it’s vital to keep an eye on the more marginal costs and fees associated with trading. Financing charges and commissions can add up over time. Making sure you are aware of the T&Cs of your broker is a key part of turning a profit.

The decision on whether you trade using CFDs or equities will largely come down to the type of strategy you adopt. Longer holding periods tend to be associated with share trading.

Inactivity FeeYesYesYes
Inactivity Fee details$10 per month. After 12 months$10 per month. After 3 months$10 per month. After 3 months
FX ConversionYes – on non-base currency tradesYes – on non-base currency tradesYes – on non-base currency trades
Fund withdrawal feesYes – $5Applied on some payment methodsYes – $5 -$100
Trading commissionsIncluded in spreadIncluded in spreadIncluded in spread
Overnight FinancingYes, on CFDsYes, on CFDsYes, on CFDs


The price history for Apple shows that many investors will have made considerable profits by just jumping in and holding on to a long position. However, as always, past performance does not guarantee future returns. Even so, if you are considering buying Apple shares, the good news is that the process is quick and easy to learn.

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Simon has over six years of professional trading experience across FX, commodities and equities. He has a strong passion for financial markets and is particularly focused on price action trading