Shares of Bidstack Group PLC (LON: BIDS) today surged 35% after the British software publishing company signed an exclusive deal with Ubisoft to integrate ads into Hyper Scape.
Ubisoft is a major gaming studio behind some of the most popular games globally such as Assasin’s Creed, the Tom Clancy’s games franchise, Just Dance, Watch Dogs and 2020’s Hyper Scape.
The financial details of the deal were not released but the deal is aligned with Bidstack’s overall strategy of partnering with the major video game developers and convincing them to use its proprietary software of their gaming platforms.
James Draper, Bidstack’s CEO explained: “This deal shows the progress the business has made over the last two years. The team at Ubisoft has become a close partner, and together we're excited to empower advertisers to run campaigns within the cross-platform battle royale Hyper Scape”
“We look forward to delivering true ‘virtual out of home' advertising campaigns into these open-world gaming environments together with our global relationships with game publishers and developers, agency holding groups and brands direct.”
Bidstack share price
Bidstack shares today surged 35% to trade at 6.82p having ended Monday’s session trading at 5.05p.