2015 Report: Playtech Acquires Markets.com
TradeFX was sold to Playtech in 2015 for a whopping €458 Million, according to a Finance Magnates report signalling the entry of the gambling software giant’s venture into trading. The deal came when Market.com’s holding company TradeFX reported over $27.6 million in revenues during the first quarter of the year marking an almost unbelievable growth of 87%. During said quarter, TradeFX had approximately 24,000 active customers and over 10,000 new account holders. Since TradeFX’s launch as a CFD and Forex broker in the year 2009, it has developed trading brands the likes of TopOption and Markets.com. The company also launched its proprietary web trader in late 2014.
Today, Markets.com is one of the most trusted online trading platforms around. While it offers great service and has won many prestigious awards such as Global Banking & Finance Review’s Best Broker in Customer Service Europe in 2012, it owes its popularity to its high-profile trading partners the likes of Arsenal FC. Markets.com also bagged the Best Customer Service award from the London Investor Show Forex in 2012. In 2017, UK Forex Awards gave Markets.com the Forex Provider of the Year award and the Best Forex Trading Platform award. The trading website is owned by Safecap Investments Limited, a subsidiary of Playtech PLC. Markets and instruments offered by the trading website include over 2,000 shares in over 12 markets, 50 currency pairs, 12 cryptocurrency pairs, indices from 40 countries, ETFs, and 15 commodities.
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Regulations and Licenses Applicable to Safecap Investments Limited
Safecap Investments Limited, more popularly known as Safecap, is the owner and operator of online trading site Markets.com. Safecap is an investment services company regulated and authorised by the Cyprus Securities and Exchange Commission (CySEC). It operates in Europe and is registered in the different regulatory boards and agencies in countries where the trading brand operates. According to Markets.com, it is a good idea to review their Investment Services Agreement to see which protection mechanisms apply to traders, as these mechanisms vary from one country to the next. Traders who would like to confirm that Safecap is a legitimate business, can call the Cyprus Securities and Exchange Commission at +357 225 06700 or send an email through cysec.gov.cy’s contact form. The firm’s license number with CySEC is 092/08. The company is also a Financial Services Provider authorised by South Africa’s Financial Sector Conduct Authority (FSCA). Its FSCA license number is 43906. The Markets.com brand is a Safecap trademark that is also owned by TradeTech Markets Limited. Both companies are Playtech PLC subsidiaries. It is noted that while the trademark is also owned by TradeTech, Safecap is the only company that uses the Markets.com website.
- An investment services company, Safecap is regulated by the Cyprus Securities and Exchange Commission
- A European-based organisation registered in countries around the world
- Listed on numerous licensing bodies
- Has an international presence, including South Africa
Markets.com How to Trade
Stock broker comparison sites note that traders need an initial deposit of $100 before they can start trading on Markets.com. Because $100 is rather affordable, the trading website is in an attractive position in the market. This is good news for the world’s 13.9 million traders since a vast majority of the group have an average annual income of $46,000. Markets.com accepts Mastercard, Visa, Maestro, Delta, Fast Bank Transfer, Skrill, Neteller, PayPal, and wire transfers. Traders are advised to read the full risk disclosure on Markets.com before making a deposit and before trading. Traders who do not want to put money in just yet can take a look at the demo account on Markets.com. To explore the demo account, traders only need to supply an email and a password. They can also opt to log in with Google or the social networking site Facebook. For traders who would like to start right away, signing up is quick and easy. Traders only need to go through a quick verification process before they can start trading online. The online trading platform provides a range of tools that traders can take advantage of. This includes take profit, stop loss, entry stop orders, and entry limit. Apart from these, the platform also makes it possible for traders to customise the layout and the chart windows.
- Has an affordable initial deposit of $100
- Accepts multiple payment methods
- Use the Markets.com demo account to practice trades
- Simply go through a quick verification process before trading
Accepted Countries and Trader Protection
The online trading platform operates in most European countries. This includes Sweden, the United Kingdom, Germany, Italy, Norway, Luxembourg, and Denmark. The platform is also available in South Africa, the United Arab Emirates, Kuwait, Qatar and other countries. Traders from these countries can trade freely on the Markets.com site unlike citizens of the following jurisdictions: Russia, Brazil, Japan, Switzerland, Canada, United States, Australia, Belgium, Singapore, the Philippines, Puerto Rico, Thailand, Iran, Iraq, Syria, Hong Kong, New Zealand, Israel, Turkey, Indonesia, and Malaysia. To ensure that the platform is user-friendly to traders in accepted countries, Markets.com has made it possible for its platform to support 15 languages. These include Arabic, Dutch, German, French, English, Italian, Norwegian, Russian, Swedish, and Spanish.
- Operational in most European countries
- Also available in non-European countries, such as UAE, Kuwait and Qatar
- Multi-lingual platform which allows easy access around the world
- Protects clients so that cannot lose more than they invest
Since the website is regulated in Cyprus, Market.com’s European clients can trade on the platform without worrying about the company going bust. European traders and traders from other eligible countries have a protection amount of €20,000 each. It must be noted that the Cyprus Securities and Exchange Commission (CySEC) regulates most online trading platforms. Markets.com through Safecap also offers negative balance protection to its clients. This means that traders cannot lose more than their capital. While this is obvious to most traders, some of Markets.com’s competitors do not guarantee this kind of protection.
Markets.com How to Trade and Manage Accounts
With trader productivity in mind, Markets.com has an interface that is easy to understand and easy to customise. Traders can also benefit from Markets.com’s zero commission, tight spreads, economy calendar, accurate trading signals, in-depth analyses, studies, and high leverage ratios. These features make it easier for traders to trade with confidence. An in-depth analysis of a certain asset is a very helpful tool for traders whether they are new to trading or have been trading for years. Traders can also manage their portfolios on a computer or mobile. This is good news for many traders because access to these two platforms integrates their activities seamlessly. Traders in transit are able to manage their accounts on mobile and be informed about important trading alerts while they are on the road. Once they get back to their computers, they’d be able to continue trading from there. Both mobile and web trading applications support immediate deposits if the trader needs to add more to his or her account balance. Both applications also support fast withdrawals and document uploads. The mobile trading app is a user-friendly tool that allows traders to trade on the go. Developed in-house, the Markets.com mobile app provides state of the art trading technologies as well as tools found on the web platform. Traders can download the app in the mobile device of their choice.
Markets.com How to trade on Web Trader
According to numerous broker comparison websites, Markets.com is the best stock broker around. This is because of the platform options that Safecap provides to traders and because of Markets.com’s access to various financial markets around the world. While trading on Markets.com through any of its trading platforms is highly recommended, traders are advised to use a demo account first. The practice account is funded with simulated money and can be taken for a test drive right after a quick sign up process. The demo account will show a simple interface that offers a range of useful tools. The web-based platform itself was made in-house to ensure that traders perform trades in the most efficient and most informed way possible. The platform is divided into several sections. The header has functions that every trader needs before or while trading. This includes a deposit button, customer support, and settings. Traders can modify the main panel by taking a look at the area under the header. Several modifications can be done via a menu list. The platform’s main panel has four sections all in all. Traders can see tradable assets at the top of the main panel while the bottom section displays the trader’s account balance. The middle window displays a price chart that changes to the underlying asset that traders want to take a look at. On the right side of the main panel is the news bar where traders can get trading updates.
Proprietary Platform Review
Markets.com’s web trader is among the top choices in the industry and an easy favourite of experienced and professional traders. The web trader has useful trading tools as well as access to advanced research. Like other online traders, Market.com’s web trader does not require a download, making it possible for anyone in any of the allowed jurisdictions to just log onto the site and start trading.
- Favoured platform by industry and trading professionals
- Does not require a download, so it is easily accessible from anywhere in the world
- Allows traders to monitor numerous assets simultaneously
- Provides Forex signals and trading news updates
While it looks rudimentary to some, the platform has some pluses. It has trading cubes that allow traders to keep an eye on numerous assets all at once, effectively streamlining the whole trading process. For traders who have a range of assets in their portfolios, this feature is a godsend because they can watch different markets closely and can see trading opportunities in an instant. The platform also offers advanced charting and technical tools. Other useful features of the web-based platform are Forex signals and trading news updates. Access to Forex signals and real-time news help traders make better trading decisions and also help them manage their portfolios better. Traders who love using straightforward software when trading will benefit from Markets.com’s web trading platform. Novice traders who would like to start trading can dive in immediately if they use web trader.
Additional Resources and Platforms
Like other trading websites, Markets.com also has MT4, an industry standard software. MetaTrader 4 is available for Windows and Mac. Traders who opt to use this software only need to input their login details to access the platform’s powerful features. MT4 has advanced charts and offers in-depth analysis of assets. This robust system also has sophisticated real-time updates and trading tools that help improve productivity. It is important to note that it will take a while for a novice trader to master the intricacies of the program. For experienced traders who have used MT4 before, sticking to this platform is a good idea.
Markets.com has an educational section that offers tips on trading. It has a market consensus section, a trading central, traders and trends, updates on what is trending now, and events and trade. All of these features are commendable because they help traders trade better. They also aid traders in spotting potential trading opportunities as well as providing them with in-depth market analyses. The live news feed is also quite useful because traders can read updates right on the platform and no longer need to head to finance websites. A few traders suggest that Markets.com add a chat room to encourage the exchange of ideas. While the absence of a chat room is unfortunate for some, it is negligible when determining whether Markets.com is good enough or not. Instead of a chat room, Markets.com is in desperate need of an automated trading feature.
Is Markets.com the Best Place to Trade?
Using Markets.com has a range of benefits, but like its competitors, the online trading platform also has a few flaws and is in need of a number of additional features. Since its launch in 2009, the brand has made a name for itself and this is partially due to its access to different types of trading assets in various global markets. The brand is regulated by appropriate regulatory agencies and even offers negative balance protection to all of its clients. One of the biggest complaints is the lack of access to expert advice or customer care during the weekend. The lack of weekend support is not indicative of bad customer service though because the brand provides support in over 25 languages and their representatives are professional, polite, and can assist traders with a range of issues. However, it would still be useful for the brand to make customer service available for traders who only go online on Saturdays and Sundays.
Trading on Markets.com comes with sophisticated tools, but apart from that, the broker also ensures that all transactions are safe thanks to the website’s advanced encryption, SSL technology, and robust firewalls. Its affordable minimum deposit requirement is also one of the reasons why traders should give Markets.com a chance because, based on this and based on its negative balance protection, traders will be dealing with a company that tries to minimise trader costs.
- regulated in the EU and South Africa.
- no clients from USA, CAN, JPN & BEL
- parent co. Playtech is part of FTSE 250