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Premier Foods Tumbles 6% Despite Rising Revenue and Higher Profit Guidance

Nigel Firth
Nigel Frith trader
Updated 10 Nov 2020

Practice Stock Trading
Premier Foods PLC logo

Shares of Premier Foods PLC (LON: PFD) plunged more than 6% on Tuesday despite upgraded full-year profit guidance from the owner of Mr Kipling and Bird’s Custard.

Premier Foods announced that its revenue rose 15% to £421 million with profit before tax skyrocketing 70% to £50 million. As a result, net debt was slashed by 18% to £403 million.

The company benefited immensely from lockdowns as people confined at home spent more time on home-cooking and groceries. Given yesterday’s news about the Covid-19 vaccine, investors are slightly worried that the normalization will lead to people returning to eat outside.

Analysts at Peel Hunt increased the price target on Premier Foods to 125p from prior 120p.

“The renewed lockdown is likely to extend the positive performance in the short-term, but we see potential for some of the themes to be longer lasting, with more people working from home, increase in cooking from scratch, greater online penetration and a stronger base for growing International.”

Premier Foods stock price trades lower despite strong trading update November 2020

Premier Foods share price dipped below the 100p mark today to extends yesterday’s losses.


Nigel Firth
Nigel has been in the regulated financial services industry for nearly a decade, has previously owned a financial brokerage and has written many times for sites relating to personal finance and trading.